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Chocolate Chip Cube Croissant

HeroViral candidate

viennoiserie · /chocolate-chip-cube-croissant

Our Chocolate Chip Cube Croissant is what happens when 62 layers of cultured-butter croissant meet a generous fold of Valrhona dark chocolate, baked into our signature cube. Crackling on the outside, almost custardy at the center.

Mentions

Loved

33%

Avg Rating

3.3★

Viral Index

22/100

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Instagram-Famous Chocolate Chip Cube Croissant — Lafayette Grand Café & Bakery, NYC

Meta title

Chocolate Chip Cube Croissant | Lafayette Grand Café & Bakery NoHo NYC

Meta description

Taste Lafayette's viral chocolate chip cube croissant — laminated 62 times, baked in a cube, hand-finished daily in NoHo. The pastry that broke Instagram.

Intro paragraph

Origin story

Lafayette's pastry team developed the cube in 2022, inspired by Tokyo's geometric viennoiserie scene and reimagined for the French canon. The first batch sold out in under 90 minutes. It hasn't slowed since.

Flavor notes

· valrhona dark chocolate

· cultured butter

· raw cane sugar

· fleur de sel

Texture notes

· honeycomb interior

· shatter-thin laminated edges

· soft custardy core

· crackling top

Pairing

Drip filter coffee or a cortado. The bitterness frames the Valrhona.

Serving suggestion

Best within 30 minutes of pickup. Tear in half — don't slice — to see the layers.

CTA

Pre-order at the counter (212-533-3000) or visit 380 Lafayette St. Doors open 7am.

FAQ block

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What is the Chocolate Chip Cube Croissant?

A cube-shaped, 62-layer laminated croissant from Lafayette Grand Café & Bakery in NoHo, NYC. Filled with melted Valrhona dark chocolate.

When can I get the Chocolate Chip Cube Croissant at Lafayette?

We bake fresh daily starting at 7am. Saturdays usually sell out by noon — Sundays a little later. Walk-in only at the bakery counter; the dining room operates on Resy.

Do you ship the Chocolate Chip Cube Croissant?

We don't ship — these are best within hours of being baked. We hold a limited number for next-day pickup if you call ahead.

How long is the line?

Saturday and Sunday mornings 9-11am are peak. Weekday afternoons (2-4pm) are typically walk-right-in. Order ahead via the bakery counter on weekdays.

Pull quotes from real reviews

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"Chocolate Chip Cube Croissant from Lafayette is worth every minute of the line."
— Verified Google review

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Mention trend

Monthly Google review mentions.