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Cube Croissant

HeroViral candidate

viennoiserie · /cube-croissant

The original Cube Croissant — the one that sparked the cube-shaped croissant trend across NYC. Laminated by hand, baked daily in our NoHo counter.

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Loved

100%

Avg Rating

5.0★

Viral Index

41/100

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Instagram-Famous Cube Croissant — Lafayette Grand Café & Bakery, NYC

Meta title

Cube Croissant | Lafayette Grand Café & Bakery NoHo NYC

Meta description

Taste Lafayette's viral cube croissant — laminated 62 times, baked in a cube, hand-finished daily in NoHo. The pastry that broke Instagram.

Intro paragraph

The original Cube Croissant — the one that sparked the cube-shaped croissant trend across NYC. Laminated by hand, baked daily in our NoHo counter.

Origin story

Lafayette's pastry team developed the cube in 2022, inspired by Tokyo's geometric viennoiserie scene and reimagined for the French canon. The first batch sold out in under 90 minutes. It hasn't slowed since.

Flavor notes

· imported french butter

· fresh-milled flour

· lightly sweetened cream

Texture notes

· honeycomb interior

· shatter-thin laminated edges

· soft custardy core

· crackling top

Pairing

Espresso, oat-milk cappuccino, or our seasonal house-made matcha.

Serving suggestion

Best within 30 minutes of pickup. Tear in half — don't slice — to see the layers.

CTA

Pre-order at the counter (212-533-3000) or visit 380 Lafayette St. Doors open 7am.

FAQ block

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What is the Cube Croissant?

A cube-shaped, 62-layer laminated croissant from Lafayette Grand Café & Bakery in NoHo, NYC. Hand-finished daily.

When can I get the Cube Croissant at Lafayette?

We bake fresh daily starting at 7am. Saturdays usually sell out by noon — Sundays a little later. Walk-in only at the bakery counter; the dining room operates on Resy.

Do you ship the Cube Croissant?

We don't ship — these are best within hours of being baked. We hold a limited number for next-day pickup if you call ahead.

How long is the line?

Saturday and Sunday mornings 9-11am are peak. Weekday afternoons (2-4pm) are typically walk-right-in. Order ahead via the bakery counter on weekdays.

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"Cube Croissant from Lafayette is worth every minute of the line."
— Verified Google review

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Mention trend

Monthly Google review mentions.